Going beyond invincibility, conquering the IT world
  • Number that Matters – Era of Digitization

    “The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn’t think they could learn before, and so in a sense it is all about potential” .These words by Steve Ballmer defines the revolutionary effect of information technology in this decade primarily known as the “ERA OF DIGITIZATION “

    Let’s look into some key facts and figure, catalyzing the change.

    Internet Trends

    –       Around 66% of the data is generated and consumed by the consumers.

    –       Smartphone subscribers are growing at a rate of 20% per annum, fastest growing markets are China, Brazil, India and Indonesia.

    –       Increasing population owning the smartphone and sensors, uploading the real time data.

    –       Emergence of more data and more transparency would involve more patterns and complexity leading to more sophisticated and smart technologies.

    Mobile Trends

    –       Tablet sale grew by 52% , leading to early stage rapid development

    –       The data traffic for mobile is growing at a staggering rate of 88% and is expected to increase.

    –       Quarter 3, 2013 witnessed 315 Million smartphones shipped

    –       Smartphones still have massive growth opportunities at 30% of the 5.2B mobile phone user base

    –       Tablet shipments are growing much faster than PCs ever did at 52% in 2013.

    –       2012 witnessed 14% of web usage from mobile. To our surprise the number is 25% in a year, indicating the major data uptake.


    If you are blown up from these facts, keep your fingers crossed for our next update on how Healthcare, Education, Social Media and E-commerce is shaping up our industry
    Stay Tuned!!

  • Technology bolstering Strategy – Year 2014 at a Glance

    As rightly said, Technology is the road-roller and if you don’t get rolled by it, you remain isolated. Top technological trends disrupting, shaping and reshaping the IT Business and operations for a decade now and would continue to do so. The nexus of forces Social, Mobile, Analytics, and Cloud would rule the technology space for the year 2014.

    Top 10 Technological advancements bolstering Strategies are:

    1)    Web scale singularity– The centralization of control, process and flow is essential for a business to prosper and deliver. Fragmented IT Industry is shaping towards web scale singularity.

    2)    Rise of Smart Machines– The man –machine collaboration would be reshaping the business work flow and efficiency of the IT industry in coming years. The world is moving from SOA TO API.

    3)    3D Printing transforms Organization– The potential for 3D printing to revolutionize the supply chain means IT professionals must develop a framework for evaluating its impact. It would allow the industries to transition from restrictive designs.

    4)    Personal Over Public Cloud– The myriad of devices and services would result in customization of services for each and every customer. The IT industry’s biggest challenge would be secure deployment of such platforms without compromising on the security.

    5)    Realization of Virtualization– Virtualization provides a foundation for software-defined anything, cloud computing and cost-effective, greener data center projects.

    6)    Mobile First approach and BYOD– IT organization having E-commerce in their site should incorporate mobile first approach for successful customer engagement and experience.

    7)    Internet of Things – We see everything connected and devices talking to each other in the digital era. IT Organization should be ready to devise business opportunity from the same.

    8)    Wearable Computing would break into market– This will allow people to stay in touch easier while receiving countless other benefits. Just how your smartphone can help you record video, boost your health, navigate, translate languages, and perform a variety of other functions, so will these wearable devices, except they’ll be even closer to your fingertips.

    9)    Analytic Software would be Pre-requisite– While many companies have put heaps of money into marketing, a huge concern is measuring the results, so this year businesses will put more effort into measuring their marketing success. This could come in forms of using better analytics software or creating jobs for data analysts and strategists.

  • Top 10 tips to ensure your website generate business for your company

    With the shrinking business space, unchained business models and disruptive demands and changing

    consumer needs, the World Wide Web has become an important tool and a prerequisite for any

    organization to enhance its customer reach and engage them in the best possible way. The business has

    become value centric and customization and personalization would be the key, to remain in profitability.

    A well designed and conversion driven website with compelling content and strong visuals can act as an

    magic band for the organization.

    Top 10 criteria to ensure that your website generate potential leads and Business are:-

    1) Operate a logical website with good User Interface and engaging Content. Ask yourself “ Is it

    easy to go , where the clients want to go , if no , you may be losing potential leads “

    2) Offer incentives and discounts to existing customers on bringing in new customers.

    3) Place the USP of the organization on the top or at a lucrative position that the user need not to

    scroll down to his area of interest. Know your customer well and design the website accordingly.

    4) Place a Customer care support for instant help and query to engage customers and deliver high


    5) Simple and efficient landing page with effective keywords describing your business, so your

    website appear in the search most of times.

    6) Make sure that your website is linked with all the social networking site, hence every activity of

    user could be shared to generate buzz around the activity and the business.

    7) Make the site Mobile friendly with an efficient, light and great Mobile App interface as one third

    of traffic comes from mobile devices.

    8) Have an efficient analytics on the website data, to reach to your customer in a more customized

    and personalized way.

    9) Make sure that the site contact form is integrated into your database and analytics and not only to

    the e-mail box

    10) Promote your site with proper branding through electronic medium and on seminars and workshops

    having audience segment of your organization’s interest .

  • Coming up: IOS 8 & OS X Yosemite: your iPhone and Mac coupled together


    23Apple products are unique in their own way. They have been designed in such a way, that they work together amazingly and in an interesting sequence. However,technology keeps on moving and it is moving fast, that you have to sprint to catch it up. Yes, it is apple, considered to be the best most valuable phone in the world with all its advanced technology. With the coming up of IOS 8 and OS X Yosemite, users and developers will be wonderfully happy because they will have the opportunity to do interesting things that they have never done before.

    Start writing, paused and continue writing from where you stopped

    Handoff!! Any idea what is coming up? With the new IOS 8 and OS X Yosemite, your life is becoming easier in term of writing emails or any messages. You can now start writing an e-mail on your phone, leave the phone in a corner, and continue writing the same mail on you Mac. Oh yes, this is how great the compatibility will become. iPad too is benefiting from this. You can start browsing for something on your Mac, leave it sideways and continue with the same link on your Mac. For this to work, you will need to sign-in in your same iCloud account. With the introduction of Handoff, you can use it with you apps like messages, safari, mail, calendar, reminders, maps etc… To our dear developers, you will be getting the chance to integrate handoff in your apps too.

    No tension to answer your calls

    It often happens that your iPhone is ringing, but it is so inside you bad that you can even miss the call. And you are on you Mac or iPad doing some work. No tension! With IOS 8, you will be able to receive and call from your Mac as well as your iPad. For this to work, you need to be connected with the same Wi-Fi network. The incoming calls will be showing the name, number, as well as the profile picture of the one calling. All these will be very easy. To call or disconnect a call on your iPhone will be the same way. For your Mac or iPad, all you need to do is click on the phone number from your calendar, contacts or safari.

    Send message from your device to any other phones.

    Even if most of your surroundings are not using an apple product, you can have a conversation with them with no trouble. Well, you will be able to send as well as receive SMS & MMS from your Mac or iPad. To start on a conversion, you just need to click on any of your phone number in you Contacts, Safari or Calendar.

    Wi-Fi issue? No trouble!

    Do not panic if your Wif-Fi is not working. With the new systems, you can connect you Mac or iPad to the personal hotspot of you iPhone (when it is close-by). All you will need to need is click on the appeared name of your iPhone in the Wi-Fi setting area, select and connect to it. When your phone stays idle and you are using it, the Internet will automatically be disconnected to save battery.

    Wait for it, experience it, love it!

  • Why do restaurants need a mobile app?

    Mobile apps have become a trend nowadays. Of course you cannot possess a smart phone without having required apps on it. Traditional advertising is decreasing. Now, it is the time for Mobile app. The world is constantly moving and restaurants have to run faster to catch up. Hence, it is important to have a customized mobile app.

    A recent survey has shown that in the past 6 months, 81% of those owning a smartphone have used it to search for a restaurant.

    It is agreeable that a mobile ready website do offer information about a restaurant. However, a mobile app provides way better more. Several restaurants have not yet developed their mobile app and those who did it; they are entirely set apart from the competitors. One pro of having a branded mobile app is the connection you build up in between you and your customers. Your customers are just a click away from accessing in all the facilities provided in your restaurant. The second advantage is that your customers will not get much clue about your competitor. Making them access your website can happen that they accidentally access your competitor’s website.

    Some of the benefits of having a restaurant mobile app are:

    • Escalate your customer support and commitment

    When you develop a mobile app for your restaurant, you are pulling in numerous openings for your business. There are several tech-savvy potential customers. It is via them that brand awareness is increased which eventually encourages sales. A very well-designed mobile app provides several benefits. One of them is engaging the customers by the numerous facilities they provide via the app. For instance, check-in has become really famous.

    • Enhancing the dining experience

    Customers are always looking for a good dining experience. A branded restaurant mobile app can facilitate this phase. Ordering food, booking a table, when all of these are reduced to only some clicks away, it facilitates their waiting time as well as that of your staffs. Using it anywhere and also having the options of PayPal will exclude the trouble of physical payments.

    People are learning how to be smart using a smart phone. This is the theme of 2014: to be smart.



  • The FIFA fever is on!

    Now that the Fifa World Cup 2014 is on, the football bang is staying for quite some times. The reason for which IOS app store is bustling with several games and applications coming out, it is because of this worldwide-love sport. Gone are the days when Candy Crush Saga or Subway Surf addicts would spend their whole free as well as busy time on it. It is now time to turn to something new. For all those football fanatics, now there is a segment on the IOS app store called Football Fever. With the colourful surface, it eases the search ability of numerous applications. However, since there is a wide selection of them, here are some of the best options:

    1. FIFA

    It is free of cost. You can watch the live games situated in the Global Stadium section and at the same time you can tweet your happiness by using the #JoinIn hastag. This official FIFA application is really fun because you can get everything on it. So what if you are busy and cannot watch the match, this app will provide you with live alert and also an update of everything happening during the match. The one more feature it is providing is the ability to download video coverage and photos. In each and every matches happening, you can also vote for the best man of the match. If you are fascinated in making your dream team, you can do it on Club.

    1. FIFA 14 BY EA sports

    Again, it is free of cost and this game is a world-class one. From the jersey, to the Brazuca ball, this app shows everything similar. Moreover, you can play online and compete against others in the world. The graphics is simply wow and combined together with the smooth of the game, it makes it one of a kind.

    1. World Soccer 2014- Snaptee Team T-shirt

    Users are pampered. This game is equally free. You have the opportunity to have your own virtual jersey with your name on it. The app contains all the T-shirt of each and every team in the World Cup. You can as well choose from the 32 amazing templates. All you need to do is choose a template, colour, and font, your T-shirt is ready. The best part is if you want that T-shirt, you can purchase it for $29.99.

    Football fanatics, this is your time of the year!