Going beyond invincibility, conquering the IT world
  • Number that Matters – Era of Digitization

    “The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn’t think they could learn before, and so in a sense it is all about potential” .These words by Steve Ballmer defines the revolutionary effect of information technology in this decade primarily known as the “ERA OF DIGITIZATION “

    Let’s look into some key facts and figure, catalyzing the change.

    Internet Trends

    –       Around 66% of the data is generated and consumed by the consumers.

    –       Smartphone subscribers are growing at a rate of 20% per annum, fastest growing markets are China, Brazil, India and Indonesia.

    –       Increasing population owning the smartphone and sensors, uploading the real time data.

    –       Emergence of more data and more transparency would involve more patterns and complexity leading to more sophisticated and smart technologies.

    Mobile Trends

    –       Tablet sale grew by 52% , leading to early stage rapid development

    –       The data traffic for mobile is growing at a staggering rate of 88% and is expected to increase.

    –       Quarter 3, 2013 witnessed 315 Million smartphones shipped

    –       Smartphones still have massive growth opportunities at 30% of the 5.2B mobile phone user base

    –       Tablet shipments are growing much faster than PCs ever did at 52% in 2013.

    –       2012 witnessed 14% of web usage from mobile. To our surprise the number is 25% in a year, indicating the major data uptake.


    If you are blown up from these facts, keep your fingers crossed for our next update on how Healthcare, Education, Social Media and E-commerce is shaping up our industry
    Stay Tuned!!

  • Technology bolstering Strategy – Year 2014 at a Glance

    As rightly said, Technology is the road-roller and if you don’t get rolled by it, you remain isolated. Top technological trends disrupting, shaping and reshaping the IT Business and operations for a decade now and would continue to do so. The nexus of forces Social, Mobile, Analytics, and Cloud would rule the technology space for the year 2014.

    Top 10 Technological advancements bolstering Strategies are:

    1)    Web scale singularity– The centralization of control, process and flow is essential for a business to prosper and deliver. Fragmented IT Industry is shaping towards web scale singularity.

    2)    Rise of Smart Machines– The man –machine collaboration would be reshaping the business work flow and efficiency of the IT industry in coming years. The world is moving from SOA TO API.

    3)    3D Printing transforms Organization– The potential for 3D printing to revolutionize the supply chain means IT professionals must develop a framework for evaluating its impact. It would allow the industries to transition from restrictive designs.

    4)    Personal Over Public Cloud– The myriad of devices and services would result in customization of services for each and every customer. The IT industry’s biggest challenge would be secure deployment of such platforms without compromising on the security.

    5)    Realization of Virtualization– Virtualization provides a foundation for software-defined anything, cloud computing and cost-effective, greener data center projects.

    6)    Mobile First approach and BYOD– IT organization having E-commerce in their site should incorporate mobile first approach for successful customer engagement and experience.

    7)    Internet of Things – We see everything connected and devices talking to each other in the digital era. IT Organization should be ready to devise business opportunity from the same.

    8)    Wearable Computing would break into market– This will allow people to stay in touch easier while receiving countless other benefits. Just how your smartphone can help you record video, boost your health, navigate, translate languages, and perform a variety of other functions, so will these wearable devices, except they’ll be even closer to your fingertips.

    9)    Analytic Software would be Pre-requisite– While many companies have put heaps of money into marketing, a huge concern is measuring the results, so this year businesses will put more effort into measuring their marketing success. This could come in forms of using better analytics software or creating jobs for data analysts and strategists.

  • Top 10 tips to ensure your website generate business for your company

    With the shrinking business space, unchained business models and disruptive demands and changing

    consumer needs, the World Wide Web has become an important tool and a prerequisite for any

    organization to enhance its customer reach and engage them in the best possible way. The business has

    become value centric and customization and personalization would be the key, to remain in profitability.

    A well designed and conversion driven website with compelling content and strong visuals can act as an

    magic band for the organization.

    Top 10 criteria to ensure that your website generate potential leads and Business are:-

    1) Operate a logical website with good User Interface and engaging Content. Ask yourself “ Is it

    easy to go , where the clients want to go , if no , you may be losing potential leads “

    2) Offer incentives and discounts to existing customers on bringing in new customers.

    3) Place the USP of the organization on the top or at a lucrative position that the user need not to

    scroll down to his area of interest. Know your customer well and design the website accordingly.

    4) Place a Customer care support for instant help and query to engage customers and deliver high


    5) Simple and efficient landing page with effective keywords describing your business, so your

    website appear in the search most of times.

    6) Make sure that your website is linked with all the social networking site, hence every activity of

    user could be shared to generate buzz around the activity and the business.

    7) Make the site Mobile friendly with an efficient, light and great Mobile App interface as one third

    of traffic comes from mobile devices.

    8) Have an efficient analytics on the website data, to reach to your customer in a more customized

    and personalized way.

    9) Make sure that the site contact form is integrated into your database and analytics and not only to

    the e-mail box

    10) Promote your site with proper branding through electronic medium and on seminars and workshops

    having audience segment of your organization’s interest .