Blog

Going beyond invincibility, conquering the IT world
  • Number that Matters – Era of Digitization

    “The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn’t think they could learn before, and so in a sense it is all about potential” .These words by Steve Ballmer defines the revolutionary effect of information technology in this decade primarily known as the “ERA OF DIGITIZATION “

    Let’s look into some key facts and figure, catalyzing the change.

    Internet Trends

    –       Around 66% of the data is generated and consumed by the consumers.

    –       Smartphone subscribers are growing at a rate of 20% per annum, fastest growing markets are China, Brazil, India and Indonesia.

    –       Increasing population owning the smartphone and sensors, uploading the real time data.

    –       Emergence of more data and more transparency would involve more patterns and complexity leading to more sophisticated and smart technologies.

    Mobile Trends

    –       Tablet sale grew by 52% , leading to early stage rapid development

    –       The data traffic for mobile is growing at a staggering rate of 88% and is expected to increase.

    –       Quarter 3, 2013 witnessed 315 Million smartphones shipped

    –       Smartphones still have massive growth opportunities at 30% of the 5.2B mobile phone user base

    –       Tablet shipments are growing much faster than PCs ever did at 52% in 2013.

    –       2012 witnessed 14% of web usage from mobile. To our surprise the number is 25% in a year, indicating the major data uptake.

     

    If you are blown up from these facts, keep your fingers crossed for our next update on how Healthcare, Education, Social Media and E-commerce is shaping up our industry
    Stay Tuned!!

  • Why do restaurants need a mobile app?

    Mobile apps have become a trend nowadays. Of course you cannot possess a smart phone without having required apps on it. Traditional advertising is decreasing. Now, it is the time for Mobile app. The world is constantly moving and restaurants have to run faster to catch up. Hence, it is important to have a customized mobile app.

    A recent survey has shown that in the past 6 months, 81% of those owning a smartphone have used it to search for a restaurant.

    It is agreeable that a mobile ready website do offer information about a restaurant. However, a mobile app provides way better more. Several restaurants have not yet developed their mobile app and those who did it; they are entirely set apart from the competitors. One pro of having a branded mobile app is the connection you build up in between you and your customers. Your customers are just a click away from accessing in all the facilities provided in your restaurant. The second advantage is that your customers will not get much clue about your competitor. Making them access your website can happen that they accidentally access your competitor’s website.

    Some of the benefits of having a restaurant mobile app are:

    • Escalate your customer support and commitment

    When you develop a mobile app for your restaurant, you are pulling in numerous openings for your business. There are several tech-savvy potential customers. It is via them that brand awareness is increased which eventually encourages sales. A very well-designed mobile app provides several benefits. One of them is engaging the customers by the numerous facilities they provide via the app. For instance, check-in has become really famous.

    • Enhancing the dining experience

    Customers are always looking for a good dining experience. A branded restaurant mobile app can facilitate this phase. Ordering food, booking a table, when all of these are reduced to only some clicks away, it facilitates their waiting time as well as that of your staffs. Using it anywhere and also having the options of PayPal will exclude the trouble of physical payments.

    People are learning how to be smart using a smart phone. This is the theme of 2014: to be smart.